Rick Bakas is one of the world’s foremost social media strategists and is passionate about wine. His agency, Bakas Media, specialises in branding, communications, strategy and positioning for today’s digital world. He helps businesses understand, and enhance, how customers connect with their brand.
Rick is a certified sommelier and a self-confessed obsessive when it comes to food and wine matching. He has over 50,000 Twitter followers, and last year he released a book “Quick Bites: 75 Savory Tips for Social Media Success“.
You’ll be pleased to hear Wine Communicators Australia (WCA) are bringing Rick Bakas to Australia later this month for a series of lectures and social media events where you’ll get the chance to meet him and hear him lecture on wine-related trends and social media case studies with the topic: “Not in new media in 2011? Then not in business by 2016”. Each lecture will be followed by canapés and a themed interactive WCA Taste and Tweet (#WCATT) session:
SYDNEY: Tue 29 March 5:30-7pm, Mechanics Institute
#WCATT Topic: Wines that Define Australia
MELBOURNE: Thur 31 March 5:30-7pm, Angliss Conference Centre
#WCATT Topic: Alternative Australian Varietals
ADELAIDE: Tue 5 April 5-6.30pm, National Wine Centre
#WCATT Topic: Australian Wine Gems: Old, Rare and Single Vineyard
PERTH: Thur 8 April 4-5:30pm, Sandalford Winery
#WCATT Topic: Next Frontier of Australian Wine
Rick will also host three regional tastings which wine lovers all over the world can participate in, via Twitter or Facebook. These virtual tastings in Australian wine regions have been timed so that wine lovers in the US can get involved at a convenient time (6-8pm PST). Rick will be visiting each region to share videos, tasting notes, interviews and other content along with Australian wine tweeters. These events are on March 27th (#HunterWine), March 30th (#YarraWine) and April 3rd (#BarossaWine). Aussies can attend these events in person, but if you’re outside Australia you should check out
Rick’s Website to register.
To book your place at any of the Rick Bakas
lectures or regional events, go to the via Wine Communicators Australia website www.winecommunicators.com.au.
You can also follow Rick Bakas on tour at blog.winecommunicators.com.au. If you come along to Rick’s Adelaide lecture and #WCATT session, WineQuota will see you there!